Speaking

Jen McCallum teaches coaches and service-based business owners how to build profitable businesses rooted in clarity, confidence, and heart.

Below are her most requested presentations, each customised with real-world examples, live coaching moments, and practical takeaways designed to create immediate implementation and long-term growth.

Book Jen

Topic #1:

Unlock your Niche Superpower

Four things you must have in place to attract your ideal clients and build a business you LOVE

FOR COACHES & SERVICE-BASED ENTREPRENEURS

Keynote Overview

Most coaches don’t need another strategy. They need clarity.

When you’re unclear on your niche, everything feels harder than it should. Marketing feels forced. Content feels inconsistent. Clients feel “almost right.”

In this energising keynote, Jen breaks down the four non-negotiables every coach needs in place to confidently attract aligned clients and build a business that feels purposeful and profitable.

Audience Takeaways:

The four essential components of a profitable, aligned niche
How to stop attracting “almost right” clients
Why clarity creates confidence and confidence creates clients
What to refine immediately to make marketing easier and more effective

Topic #2:

Tell them Where To Go (but in a good way:)

How to create a clear path for your clients so they have no question about what you can do for them

FOR BUSINESS OWNERS READY TO GROW

Keynote Overview

If your audience is confused, they won’t move forward.

Many coaches are amazing at what they do, but their offers, messaging, and client journey feel scattered. And scattered businesses stall.

In this practical and clarity-driven session, Jen teaches how to create a simple, strategic pathway that guides clients from first connection to long-term transformation.

Audience Takeaways:

How to design a clear client journey from free content to paid offers
What causes confusion in marketing and how to fix it
How to structure offers so clients naturally move to the next step
One immediate shift to increase conversions without adding more content

Topic #3:

Leadership with Heart

Why loving your clients should matter more than your bottom line...and how that actually grows your business

FOR HEART-CENTERED ENTREPRENEURS

Keynote Overview

You do not have to choose between impact and income.

When you genuinely care about your clients’ transformation, when you lead with integrity and intention, growth becomes sustainable.

In this powerful session, Jen shares how leading with heart creates deeper client loyalty, stronger referrals, and a business that feels aligned instead of exhausting.

Audience Takeaways:

How heart-centred leadership increases retention and referrals
The difference between over-giving and serving strategically
Why long-term growth comes from client results, not pressure tactics
How to scale without sacrificing your values